In luxury retail, every detail contributes to the way a product is perceived.

Lighting. Materials. Colour. Positioning. Typography.

And price.

A price display may be one of the smallest elements within a retail environment, but when it feels intrusive or out of place, it can quickly become one of the most noticeable.

For 90 years, LANSA has focused on presenting clear pricing in a way that complements the products around it.

That means considering proportion, colour, finish and the display itself — rather than treating pricing as something added at the end.

Because good visual merchandising isn’t only about what you notice.

Sometimes it’s about the details you don’t.

How early in the design of a new display or store do you consider the presentation of pricing?