About Us

For more than 80 years, the luxury industry has turned to LANSA for pricing display solutions. No jewelry, timepiece, leather good, perfume, or eyewear display is complete without our touch.  Our pricing systems provide retailers with a flexible and elegant way to display the value of their products.  This system helps attract relevant customers empowered by the clear yet luxuriant communication of pricing.

Sharing a common heritage and a continuing devotion to Swiss quality, elegance, and innovation, it was a natural evolution when, in 2012, Pac Team Group added LANSA to its portfolio of merchandising and packaging solutions.

Price Cube Production Line

Our Story



Foundation of the company Lanière SA which originally produced leather bracelets for watches.

ST Francois street scene circa 1936


Price Cubes and Pricing Systems

During this year our famous price cubes "pricing system" were invented by Attilio Brentini, the owner of the company.

Norma cubes being assembled


The Turning Point: Automated Price System

Mass investment in plastic injection machines in order to respond to the increasing demand.

Norma cube printing


New Business Name

Lanière SA becomes LANSA SA.



It is in 1977 that the company invented and marketed the legendary Key-Safe, the keyring that sold more than 74 million units worldwide.

Key-Safe concept drawing


Survival of the Fittest

In 1978, displaying price in shops becomes compulsory in Switzerland. LANSA SA imposes itself quickly as uncontested actor and leader on this market.

Norma and Norma Fluo demonstration prices


PAC Team Group

LANSA SA is acquired by the Pac Team Group in July 2012. PAC TEAM GROUP is a world leader in luxury product showcases such as shop window displays, shop-in-shops and packaging.  This has enabled Lansa, already well-known in Europe, the United Kingdom and the United States, to have a base in Asia and to provide an outstanding service, anticipating and satisfying clients’ needs.

Pac Team Group logo


Automated Production of Price Systems

LANSA invested in a cutting-edge technology 40 years after buying the first injection machines.  It significantly increases the production capacity and allows numerical quality control.

Automatic injection moulding machine


New Website

Launch of the new online shop at lansa.info.  The new site design is responsive to allow easy access from mobile devices.

Snapshot of the new website